Today I want to reveal the most surprising finds I’ve made both from my own split tests and those of others. If you’re serious about increasing your Adsense revenue, then proceed down.
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#1: Left-Aligned Ads Earn 276% More Revenue
An interesting case study from Problogger reveals that the alignment of your Adsense ads can have a significant impact on your Adsense revenue.
When comparing Adsense adverts that are aligned to either the left or the right of the page, Darren discovered that those on the left earned almost three times as much.
#2: Text-Only Ads Can Increase Adsense Revenue By 6 Times
Google Adsense may officially recommend that you display both text ads and image ads but some website owners have found that shunning image ads in favor of good old-fashioned text can significantly boost revenues.
Your results may vary but website owner Keith Lock found getting rid of the image ads on his site increased his Adsense earnings by an amazing 600%!
#3: The Most Profitable Ad Sizes Are The Large Rectangle And The Leaderboard
Including both Google themselves and my own experimentation – it seems that the most profitable ad blocks to run on your site are:
- Large Rectangle – 300 x 250 pixels
- Leaderboard – 728 x 60 pixels
#4: Showing Fewer Ads Can Actually Increase Adsense Revenues
The standard advice given when it comes to increasing your Adsense revenue is simply to put more Adsense ads on your site. After all, more ads means a greater chance of clicks, right?
Well not necessarily it seems. Adsense loads the most valuable ads first, with later ad blocks housing less profitable adverts. So while you may get more clicks, these may well be worth far less than a smaller number of clicks on those ads at the top of your site.
Mitz over at Famous Bloggers reveals how she removed an Adsense block from her blog’s sidebar and instantly saw revenue from her more profitable ads increase as a result.
#5: Google Custom Search Can Be Surprisingly Profitable
If you’re like most website owners, you focus most of your attention on the Adsense blocks placed carefully around your website. However Sunil from the Extra Money Blog reveals that ” my CTR and earnings have significantly increased as a result of using the Google CSE feature“.
What’s more, it’s better than the standard WordPress search feature which, as many bloggers have noticed, is one of the weakest elements of WordPress.
So why not improve your site’s search functionality and boost your Adsense revenue to boot by simply implementing Google’s custom search on your site.
#6: Changing The Color Scheme Of Your Adsense Ads Can Double Your Revenue
I’ve recently been testing out Google’s Adsense Experiments tool that lets you effortlessly split test different color schemes for your Adsense ads. What I’ve found so surprising isn’t just that changing my color scheme has doubled the Adsense revenue from some of my sites.
No, in some of my experiments I’ve found that a certain color scheme works best in one position, but in another location a totally different color scheme performs better!
Therefore don’t just test different color schemes site-wide, but carry out individual split tests on a block-by-block basis to really get the very most from your Adsense ads.
#7: The 468×60 Adsense Banner Isn’t Useless After All!
The general wisdom is that the “standard” banner-sized Adsense block – of 468×60 pixels – is well and truly dead. It’s bee used for so many years that many people have become blind to any ads using those proportions.
However an interesting case study over at Moz recounts how one marketer’s most profitable Adsense block is actually a 468×60 ad placed half way down their content – even outperforming the “heavy hitters” like the 728×60 leaderboard.
Now surely that’s worth a quick test on your site?!
#8: The Adsense Heat Map Is Dead
If you’ve been making money from Adsense for a while then I’m sure you’ve seen the classic Adsense heatmap produced by Google to show the best locations for your ads.
Here’s a funny thing though; it no longer exists on the Google website. Instead, it’s been replaced by new ad placement guidelines that aims to find a compromise between user experience and ad revenues. You can see the new guidelines here.
Important Warning
Every website is different and just because someone else has increased their Adsense income using the tips above, it’s doesn’t necessarily mean that you’ll have the same experience.
Therefore I caution you to NOT blindly make changes to your website but instead to use these thought-provoking discoveries as ideas to test.
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